不要音乐

Buyao Music is a short-video–driven music company founded in 2016. Initially focusing on campus music videos on Weibo, it later shifted its main operations to Douyin in 2018, successfully adapting to the short-video ecosystem.

Buyao Music has become a leading music company on social media, signing 43 acts (40 original artists) with most reaching over 1.5 million followers on Douyin.

Viral songs include Ge Dongqi’s “悬溺 Xuanni” and “囍 Xi”, and Arong’s “你的答案Your Answer”, which has been used by over 25 million Douyin users.